This was triggered by Charles Assissi’s post and piece on ‘Why I Write?.’ It probably resonated with many people who are professional writers as well as some of us who write once in 12 blue moons. Like the Cycle Agarbathi advertisement says, ‘Everyone has a reason to pray,’ perhaps everyone has a reason to write….
(First published in Economic Times Brand Equity) Recently a former colleague and a popular podcast host asked me in a conversation that how much of what we do are really impactful and how much of that is playing to the gallery. And my response to that was most of the things done in the pretext…
A few days back, in an attempt to reduce the number of times I reach out to the mobile phone involuntarily, I set up a timer for the screen time of WhatsApp. For now, it is working. Most of us have enough anecdotal stories of our attempts to reduce the infinite scrolling and browsing, with…
Getting lost in a rabbit hole is easier these days. We get introduced to a new concept or subject. And if there is a desire to get to know more about it, there are enough pathways, thanks to the internet. From tweets to short reads, long reads, videos, podcasts, and books itself, it’s all out…
This is triggered by @manuscrypt’s interesting piece on Efficient Existence. ‘Quantified self’ was one of the jargons (that went mainstream later) in marketing in the late 2000s, ever since Nike’s running shoes became apparently intelligent. (Apparently Intelligent can also be called AI.) Since then wearables became a common term and measuring every aspect of existence…
I have never been a religious person, barring the first 15 years or so, though I grew up in a deeply religious and ritualistic family. Since high school, I have moved in the spectrum of agnosticism to atheism, finally settling for the latter. No compulsions or pressures from home also helped my cause. During my…
Debates are now raging over a new controversial law that allows the State to interfere in a deeply individual choice like marriage (notwithstanding that in India, it is not such a deeply personal choice). It doesn’t require much intelligence to see this as unconstitutional and State trying to exert power over individual liberties and freedom….
Science, especially with the understanding in evolutionary biology and neurosciences tell us that as a species we have evolved over millions of years and our brains have evolved over time. And our actions are controlled by reactions/changes in any of the three parts of the brain. Millions of years back, the primary purpose was to…
Much has been written about how internet has changed our lives and how it is leading us to Life 2.0. What is often spoken and written about is how the Social Media is changing marketing and advertising as we know it and there is enough of hype around it. And that is missing the wood for…
(This was first written and published in 2008) Have you heard of Social Technographics? Social what? Or have you read the research paper ‘Sources and Consequences of Embeddedness of the Economic Performance of the Organizations: The Social Network effect’. Huh! I still haven’t understood the title itself. But then if you are in the online…