‘Company loyalty’ is a new term I heard recently from Sriram, co-founder of Crossword book stores and now an independent marketing and retail consultant. Should consumers be loyal to their brand OR companies be loyal to their consumers? The tables are perhaps turning. With innumerable choices, commoditization of many services and products, consumers have no reason…
Category: Books
“Markets are Conversations”
(This was first written and published in 2008) Have you heard of Social Technographics? Social what? Or have you read the research paper ‘Sources and Consequences of Embeddedness of the Economic Performance of the Organizations: The Social Network effect’. Huh! I still haven’t understood the title itself. But then if you are in the online…