This was first written and published in April 2007 in the The Brand Reporter and agencyfaqs!. Mein hoo na, Dil Se …Thank you for holding the line…. You are a valuable customer…. Please hold the line while we transfer you to a customer care executive…. You are a valuable customer……. It was the 8th time this cycle was repeating….
Author: Unny
Company Loyalty Vs. Customer Loyalty
‘Company loyalty’ is a new term I heard recently from Sriram, co-founder of Crossword book stores and now an independent marketing and retail consultant. Should consumers be loyal to their brand OR companies be loyal to their consumers? The tables are perhaps turning. With innumerable choices, commoditization of many services and products, consumers have no reason…
“Every brand is a discovery of a consumer need”
Attending a recent session on Market research methodologies was a revelation of sorts, given that my understanding of market and consumer research is anything worth mentioning. The hightlight of the session was listening to the case studies of Paras Pharma, and some of the stories directly from Darshan Patel (Darshan bhai as he is known)…
Coming full circle: The thin line between creative and media
Google recently said that it is investing on creative side of the business and will also work closely with the creative advertising agencies. It is merely validating the belief that in digital it is a thin line between creative and media. Modern gadgets are now bringing together communication, entertainment consumption and utility applications together making…
Hypocrisy & marketing communications
Shahrukh Khan says ‘Wish Karo. Dish Karo’ in Dish TV commercial.Dish TV really wishes. I recently heard that Sharukh Khan uses Tata Sky DTH at his home. So much for the credibility and impact of celebrity endorsements. A leading snacks brand recently seems to have decided that their employees should stay healthy. So in addition…
Online Social Lending comes to India
Much has been written about how internet has changed our lives and how it is leading us to Life 2.0. What is often spoken and written about is how the Social Media is changing marketing and advertising as we know it and there is enough of hype around it. And that is missing the wood for…
“Markets are Conversations”
(This was first written and published in 2008) Have you heard of Social Technographics? Social what? Or have you read the research paper ‘Sources and Consequences of Embeddedness of the Economic Performance of the Organizations: The Social Network effect’. Huh! I still haven’t understood the title itself. But then if you are in the online…
A Sunday Blog Feast
This year (ie June 2007 till now) has not been great from the point of view of our trekking feats. (I have a vague sense of this timeframe called year. Neither does it start in January nor in April. More on that later). Hectic travel schedules (returning to town mostly on Saturday mornings), the continuing saga…
The business of Attention
Much has been written about ‘The Attention Economy’. I heard about this term only a couple of months back. While I haven’t understood all the philosophical moorings behind this term, the fact that money is spent all the time to get people’s attention and there is a whole economy behind that is simply baffling. When…
‘Since When’ ? Of Age and Herit’ Age
Some brand logos with bylines that talk about their age or heritage always conveyed certain timelessness or strength. I am talking those brands with logos that says ‘Since 1805’ kinds. The St. Gobain byline is one of my favorites. ‘The Future of Glass. Since 1665’. There are a few others as well. The South Indian hotel in my residential…