{"id":298,"date":"2009-11-01T07:06:04","date_gmt":"2009-11-01T07:06:04","guid":{"rendered":"https:\/\/thescepticandseeker.com\/?p=298"},"modified":"2024-08-24T07:08:01","modified_gmt":"2024-08-24T07:08:01","slug":"every-brand-is-a-discovery-of-a-consumer-need","status":"publish","type":"post","link":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/","title":{"rendered":"“Every brand is a discovery of a consumer need”"},"content":{"rendered":"\n

Attending a recent session on Market research methodologies was a revelation of sorts, given that my understanding of market and consumer research is anything worth mentioning. The hightlight of the session was listening to the case studies of Paras Pharma, and some of the stories directly from Darshan Patel (Darshan bhai as he is known) himself.<\/p>\n\n\n\n

Starting in 1988, Paras had hardly any growth till 1993. What followed then was a fairy tale story. Story of churning out brands \u2013 all of them is either number 1, or number 2 or in very rare cases number 3 in their categories. Behind every rupee spent on building these brands is meticulous research and insights. Consumer research continues to be an integral part and an ongoing process for Paras. Paras today has about 20 brands, the leading one being Moov.<\/p>\n\n\n

\n
\"\"\/<\/a><\/figure><\/div>\n\n\n

Paras is also perhaps a rare case of manufacturer turning into a consumer and brand building business. Reportedly, over 32% is annual sales turnover goes into marketing and advertising. Something that is never heard of. \u2018Advertising is my raw material\u2019 is what Darshan bhai had to say.<\/p>\n\n\n\n

A relentless focus on consumer research to understand consumer needs & motivations and developing products and positioning them accordingly is at the centre of this brand building saga. True its philosophty that\u00a0‘Every brand from Paras is a discovery of a consumer need’<\/em>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Attending a recent session on Market research methodologies was a revelation of sorts, given that my understanding of market and consumer research is anything worth mentioning. The hightlight of the session was listening to the case studies of Paras Pharma, and some of the stories directly from Darshan Patel (Darshan bhai as he is known)…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193,2],"tags":[210,211,212],"class_list":["post-298","post","type-post","status-publish","format-standard","hentry","category-brands","category-marketing","tag-darshan-patel","tag-moov","tag-paras-pharma"],"yoast_head":"\n"Every brand is a discovery of a consumer need" - The Sceptic and Seeker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Every brand is a discovery of a consumer need" - The Sceptic and Seeker\" \/>\n<meta property=\"og:description\" content=\"Attending a recent session on Market research methodologies was a revelation of sorts, given that my understanding of market and consumer research is anything worth mentioning. The hightlight of the session was listening to the case studies of Paras Pharma, and some of the stories directly from Darshan Patel (Darshan bhai as he is known)...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/\" \/>\n<meta property=\"og:site_name\" content=\"The Sceptic and Seeker\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-01T07:06:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-24T07:08:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg\" \/>\n<meta name=\"author\" content=\"Unny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Unny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/\"},\"author\":{\"name\":\"Unny\",\"@id\":\"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0\"},\"headline\":\"“Every brand is a discovery of a consumer need”\",\"datePublished\":\"2009-11-01T07:06:04+00:00\",\"dateModified\":\"2024-08-24T07:08:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/\"},\"wordCount\":229,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0\"},\"image\":{\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg\",\"keywords\":[\"Darshan Patel\",\"Moov\",\"Paras Pharma\"],\"articleSection\":[\"Brands\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/\",\"url\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/\",\"name\":\"\\\"Every brand is a discovery of a consumer need\\\" - The Sceptic and Seeker\",\"isPartOf\":{\"@id\":\"https:\/\/thescepticandseeker.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg\",\"datePublished\":\"2009-11-01T07:06:04+00:00\",\"dateModified\":\"2024-08-24T07:08:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage\",\"url\":\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg\",\"contentUrl\":\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thescepticandseeker.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“Every brand is a discovery of a consumer need”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thescepticandseeker.com\/#website\",\"url\":\"https:\/\/thescepticandseeker.com\/\",\"name\":\"The Sceptic and Seeker\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thescepticandseeker.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0\",\"name\":\"Unny\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thescepticandseeker.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a11278cdc8601875bcc5666054d96409134f8cb30682a2c345d25a1f7fabd2d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a11278cdc8601875bcc5666054d96409134f8cb30682a2c345d25a1f7fabd2d0?s=96&d=mm&r=g\",\"caption\":\"Unny\"},\"logo\":{\"@id\":\"https:\/\/thescepticandseeker.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/thescepticandseeker.com\"],\"url\":\"https:\/\/thescepticandseeker.com\/index.php\/author\/seeker\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Every brand is a discovery of a consumer need\" - The Sceptic and Seeker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/","og_locale":"en_US","og_type":"article","og_title":"\"Every brand is a discovery of a consumer need\" - The Sceptic and Seeker","og_description":"Attending a recent session on Market research methodologies was a revelation of sorts, given that my understanding of market and consumer research is anything worth mentioning. The hightlight of the session was listening to the case studies of Paras Pharma, and some of the stories directly from Darshan Patel (Darshan bhai as he is known)...","og_url":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/","og_site_name":"The Sceptic and Seeker","article_published_time":"2009-11-01T07:06:04+00:00","article_modified_time":"2024-08-24T07:08:01+00:00","og_image":[{"url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg"}],"author":"Unny","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Unny","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#article","isPartOf":{"@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/"},"author":{"name":"Unny","@id":"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0"},"headline":"“Every brand is a discovery of a consumer need”","datePublished":"2009-11-01T07:06:04+00:00","dateModified":"2024-08-24T07:08:01+00:00","mainEntityOfPage":{"@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/"},"wordCount":229,"commentCount":0,"publisher":{"@id":"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0"},"image":{"@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage"},"thumbnailUrl":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg","keywords":["Darshan Patel","Moov","Paras Pharma"],"articleSection":["Brands","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/","url":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/","name":"\"Every brand is a discovery of a consumer need\" - The Sceptic and Seeker","isPartOf":{"@id":"https:\/\/thescepticandseeker.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage"},"image":{"@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage"},"thumbnailUrl":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg","datePublished":"2009-11-01T07:06:04+00:00","dateModified":"2024-08-24T07:08:01+00:00","breadcrumb":{"@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#primaryimage","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg","contentUrl":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhpK812QM1vsbA8iJtrIex1JZa7EKWPkqhzlr0BCWK7OPiv8Kqbw8b5k4R0Jnuu7tKYh7gJSXlYQHWlXFf23u0rIp2ZUDtRgZQRtygtrdT2p_kXV7PrTrMmUtdPZdG03hrzJC3Oiy5BP1bv\/s320\/moov.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/thescepticandseeker.com\/index.php\/2009\/11\/01\/every-brand-is-a-discovery-of-a-consumer-need\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thescepticandseeker.com\/"},{"@type":"ListItem","position":2,"name":"“Every brand is a discovery of a consumer need”"}]},{"@type":"WebSite","@id":"https:\/\/thescepticandseeker.com\/#website","url":"https:\/\/thescepticandseeker.com\/","name":"The Sceptic and Seeker","description":"","publisher":{"@id":"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thescepticandseeker.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/thescepticandseeker.com\/#\/schema\/person\/d3b1dc30f49ee57398f895f43675b4f0","name":"Unny","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thescepticandseeker.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a11278cdc8601875bcc5666054d96409134f8cb30682a2c345d25a1f7fabd2d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a11278cdc8601875bcc5666054d96409134f8cb30682a2c345d25a1f7fabd2d0?s=96&d=mm&r=g","caption":"Unny"},"logo":{"@id":"https:\/\/thescepticandseeker.com\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/thescepticandseeker.com"],"url":"https:\/\/thescepticandseeker.com\/index.php\/author\/seeker\/"}]}},"_links":{"self":[{"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/posts\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":1,"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"predecessor-version":[{"id":299,"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/posts\/298\/revisions\/299"}],"wp:attachment":[{"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thescepticandseeker.com\/index.php\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}