{"id":29,"date":"2016-10-17T06:02:16","date_gmt":"2016-10-17T06:02:16","guid":{"rendered":"https:\/\/thescepticandseeker.com\/?p=29"},"modified":"2025-07-15T15:59:51","modified_gmt":"2025-07-15T15:59:51","slug":"a-nation-gets-the-media-it-deserves","status":"publish","type":"post","link":"https:\/\/thescepticandseeker.com\/index.php\/2016\/10\/17\/a-nation-gets-the-media-it-deserves\/","title":{"rendered":"A nation gets the media it deserves"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/NationMedia-2.jpeg\" alt=\"\" class=\"wp-image-32\" style=\"width:563px;height:auto\" srcset=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/NationMedia-2.jpeg 800w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/NationMedia-2-300x222.jpeg 300w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/NationMedia-2-768x569.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p><em>(First published in October 2016)<\/em><\/p>\n\n\n\n<p>Times Internet has been on a spree of signing up partnerships to bring in international digital media titles to India. One would assume that we now get these sites with content relevant to India with their international production standards and design sensibilities.<\/p>\n\n\n\n<p>But unfortunately no.<\/p>\n\n\n\n<p>Let\u2019s for a moment keep aside the quality of content. That\u2019s for later. Let\u2019s only look at a peripheral view on the visual appeal and how inviting these sites are to the users, without getting into any analysis of the arts and science of UX or UI.<\/p>\n\n\n\n<p>It is said that as Indians we love chaos and we thrive in it. Chaotic roads, traffic, markets, and maybe even some of our homes. And maybe that\u2019s what is reflected in these sites.<\/p>\n\n\n\n<p>The assumption (sadly) is that the smallest of the small white spaces are meant to be utilized. Utilised for advertising banners to be precise. And that consumers are waiting to see banners all over the screen, and brands waiting for their nirvana.<\/p>\n\n\n\n<p>Here is a look at some of the sites and their international versions.<\/p>\n\n\n\n<p><strong>Advertising Age<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"306\" src=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image.jpeg\" alt=\"\" class=\"wp-image-33\" srcset=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image.jpeg 933w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-300x98.jpeg 300w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-768x252.jpeg 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p><strong>Business Insider<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"339\" src=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-1.jpeg\" alt=\"\" class=\"wp-image-34\" srcset=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-1.jpeg 910w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-1-300x112.jpeg 300w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-1-768x286.jpeg 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<p><strong>Huffington Post<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"305\" src=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-2.jpeg\" alt=\"\" class=\"wp-image-35\" srcset=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-2.jpeg 921w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-2-300x99.jpeg 300w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-2-768x254.jpeg 768w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><\/figure>\n\n\n\n<p><strong>Gizmodo<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"269\" src=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-3.jpeg\" alt=\"\" class=\"wp-image-36\" srcset=\"https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-3.jpeg 907w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-3-300x89.jpeg 300w, https:\/\/thescepticandseeker.com\/wp-content\/uploads\/2024\/03\/image-3-768x228.jpeg 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/figure>\n\n\n\n<p>The problem, perhaps, is in our expectations. Because this is Times Internet. Unwanted noise and chaos have to be the hallmark. Just like Times Now.<\/p>\n\n\n\n<p>After all, a nation gets the media it deserves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(First published in October 2016) Times Internet has been on a spree of signing up partnerships to bring in international digital media titles to India. One would assume that we now get these sites with content relevant to India with their international production standards and design sensibilities. But unfortunately no. Let\u2019s for a moment keep&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[115,116,118,117,113,114],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-media","category-publishers","tag-adage","tag-business-insider","tag-gizmodo","tag-huffington-post","tag-media","tag-times-of-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A nation gets the media it deserves - The Sceptic and Seeker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thescepticandseeker.com\/index.php\/2016\/10\/17\/a-nation-gets-the-media-it-deserves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A nation gets the media it deserves - The Sceptic and Seeker\" \/>\n<meta property=\"og:description\" content=\"(First published in October 2016) Times Internet has been on a spree of signing up partnerships to bring in international digital media titles to India. 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