{"id":18,"date":"2016-03-17T05:48:20","date_gmt":"2016-03-17T05:48:20","guid":{"rendered":"https:\/\/thescepticandseeker.com\/?p=18"},"modified":"2024-03-17T07:44:31","modified_gmt":"2024-03-17T07:44:31","slug":"the-beginners-mind","status":"publish","type":"post","link":"https:\/\/thescepticandseeker.com\/index.php\/2016\/03\/17\/the-beginners-mind\/","title":{"rendered":"The Beginner’s Mind"},"content":{"rendered":"
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(First published in 2016)<\/em><\/p>\n\n\n\n

In the 1500s, the Spanish explorer Hernan Cortes landed at Aztec empire in Mexico with a team of just 550 people. In just 4 years, the Aztec empire was ravaged. A mere 550 people subjugated an empire of millions, making Mexico a Spanish colony. Within the next 10 years, another Spaniard, Francisco Pizarro landed in South America with a motely crew of 168 people, crushing the vast Inca empire. How did this happen?<\/p>\n\n\n\n

In one of the most fascinating books on human history, Sapiens: A Brief History of Humankind<\/em><\/strong>, Yuval Harari<\/strong> traces the history of planet earth and humankind since 4.5 billion years ago.<\/p>\n\n\n\n

Despite the ancient scientific traditions of classical Greece, China, India, and Islam, it was Europe that set the perfect ground for the growth of scientific temperament and progress. Until then, empires conquered other lands for amassing wealth or furthering their belief systems. They funded religion or education to reinforce their supremacies. Most of them believed they knew everything about this world that is to be known. In the 1500s, with no significant technological advantage over the rest of the world, European explorers started with a different premise. A critical one<\/strong>. They believed that they do not know anything and there is a vast unknown world out there. They wanted to conquer different lands also for the quest of knowledge. Scientists often joined explorers in their voyages.<\/p>\n\n\n\n

In the two decades preceding the Aztec annihilation, Spaniards had completely wiped out the entire native population of the not-so-distant Caribbeans. Neither the Aztecs nor the Incas had any inkling of this, for they never believed there is a world out there. Had they known, they would have been better prepared. <\/p>\n\n\n\n

 What does all this has to do with marketing and advertising?<\/p>\n\n\n\n

 Marketing is getting increasingly complex. Four reasons that are not so complex:<\/p>\n\n\n\n