This year (ie June 2007 till now) has not been great from the point of view of our trekking feats. (I have a vague sense of this timeframe called year. Neither does it start in January nor in April. More on that later). Hectic travel schedules (returning to town mostly on Saturday mornings), the continuing saga…
The business of Attention
Much has been written about ‘The Attention Economy’. I heard about this term only a couple of months back. While I haven’t understood all the philosophical moorings behind this term, the fact that money is spent all the time to get people’s attention and there is a whole economy behind that is simply baffling. When…
‘Since When’ ? Of Age and Herit’ Age
Some brand logos with bylines that talk about their age or heritage always conveyed certain timelessness or strength. I am talking those brands with logos that says ‘Since 1805’ kinds. The St. Gobain byline is one of my favorites. ‘The Future of Glass. Since 1665’. There are a few others as well. The South Indian hotel in my residential…
Luxury of Simple Life
First things first. The title is a straight lift from a regular column in Mint. And plagiarism ends there. After driving to office all this while in a car, I am now back to Mumbai’s lifeline – the suburban rail. I am a firm supporter of public transport. Even those days when I was driving…
God reaffirms that Digital is the way
Marketing initiatives by religious groups sounds funny (even God needs the 4Ps) and therefore continues to interest me. Following the Eastpoint church’s path (see the earlier story in this blog ‘And God said: In Digital I trust’), www.preachingtoday.com from Christianity Today International discovers that digital initiatives pay when it comes to achieving marketing objectives. The new case study…
And God said, ‘In Digital I Trust’
I have always believed that it is only a matter of time before the temples, churches and mosques in the country (and the world) become full fledged business institutions, with targets, P&L, Balance sheet and listing on stock exchanges. In a fast moving, commercialized world, peace of mind, stress-relief etc. comes with a cost and…
Please hold the line, sir, Hum Hai Na?
This is an article which I wrote sometime back in an abandoned blog and later published by The Brand Reporter and agencyfaqs!. Since this is the only article which i found worth preserving from my earlier blog, it is posted here. Mein hoo na, Dil Se …Thank you for holding the line…. You are a valuable customer…. Please hold…
name 2.0 (beta)
Kittu, Bittu, Boni, Bunny, Goldy, Channi, Babbi, Dimpa. This is no kindergarten roll call but a list of ‘‘surnames’’ adopted by some of the candidates who fought the hotly-contested Punjab elections…… (a report in Indian Express about Punjabi politicians adopting universal, forever young nick name). But have you heard about these names? – Gladoo, Calgoo, Zattoo, Zingee,…
Yahoo’s plagiarism controversy and some thoughts on media
Yahoo India is in the middle of a controversy over plagiarism of contents. Some contents published by Yahoo Malayalam were a straight lift from a blog. Bloggers are up in arms. Reportedly, Yahoo has washed its hands citing that the content was provided by its content partner, Webdunia.com. Blogs protesting against Yahoo are aplenty. (In a thank you…
E-lephants in Kerala embraces digital life
Malayalees’ love story with elephants is centuries old. No temple festivals are complete without a procession with an Elephant. And it is not just temples. Even churches and some mosque festivals have elephants that add glamour and pride to the festivities. Not surprisingly the man-animal conflict and elephant revenge stories are as old as the…