Google recently said that it is investing on creative side of the business and will also work closely with the creative advertising agencies. It is merely validating the belief that in digital it is a thin line between creative and media. Modern gadgets are now bringing together communication, entertainment consumption and utility applications together making…
Hypocrisy & marketing communications
Shahrukh Khan says ‘Wish Karo. Dish Karo’ in Dish TV commercial.Dish TV really wishes. I recently heard that Sharukh Khan uses Tata Sky DTH at his home. So much for the credibility and impact of celebrity endorsements. A leading snacks brand recently seems to have decided that their employees should stay healthy. So in addition…
Online Social Lending comes to India
Much has been written about how internet has changed our lives and how it is leading us to Life 2.0. What is often spoken and written about is how the Social Media is changing marketing and advertising as we know it and there is enough of hype around it. And that is missing the wood for…
“Markets are Conversations”
(This was first written and published in 2008) Have you heard of Social Technographics? Social what? Or have you read the research paper ‘Sources and Consequences of Embeddedness of the Economic Performance of the Organizations: The Social Network effect’. Huh! I still haven’t understood the title itself. But then if you are in the online…
A Sunday Blog Feast
This year (ie June 2007 till now) has not been great from the point of view of our trekking feats. (I have a vague sense of this timeframe called year. Neither does it start in January nor in April. More on that later). Hectic travel schedules (returning to town mostly on Saturday mornings), the continuing saga…
The business of Attention
Much has been written about ‘The Attention Economy’. I heard about this term only a couple of months back. While I haven’t understood all the philosophical moorings behind this term, the fact that money is spent all the time to get people’s attention and there is a whole economy behind that is simply baffling. When…
‘Since When’ ? Of Age and Herit’ Age
Some brand logos with bylines that talk about their age or heritage always conveyed certain timelessness or strength. I am talking those brands with logos that says ‘Since 1805’ kinds. The St. Gobain byline is one of my favorites. ‘The Future of Glass. Since 1665’. There are a few others as well. The South Indian hotel in my residential…
Luxury of Simple Life
First things first. The title is a straight lift from a regular column in Mint. And plagiarism ends there. After driving to office all this while in a car, I am now back to Mumbai’s lifeline – the suburban rail. I am a firm supporter of public transport. Even those days when I was driving…
God reaffirms that Digital is the way
Marketing initiatives by religious groups sounds funny (even God needs the 4Ps) and therefore continues to interest me. Following the Eastpoint church’s path (see the earlier story in this blog ‘And God said: In Digital I trust’), www.preachingtoday.com from Christianity Today International discovers that digital initiatives pay when it comes to achieving marketing objectives. The new case study…
And God said, ‘In Digital I Trust’
I have always believed that it is only a matter of time before the temples, churches and mosques in the country (and the world) become full fledged business institutions, with targets, P&L, Balance sheet and listing on stock exchanges. In a fast moving, commercialized world, peace of mind, stress-relief etc. comes with a cost and…