[First published in The Economic Times Brand Equity, April 2024] In the year 2005, Andrew Fischer, then a 20-year old web designer and product photographer went viral across all media, globally. This was a time when viral had not become mainstream. Fischer offered his forehead for advertising on eBay to the highest bidder. A snoring…
A Podcast With The Payal Nanjiani Leadership Podcast
A conversation with Payal Nanjiani, Author and Leadership Coach.
The Power of Narratives and Irrationality
The word ‘millionaire’ is said to have been coined in the early 1700s when many Frenchmen turned nouveaux riches with the ‘Mississippi bubble’. A period of economic boom saw the shares of Mississippi company rising, making many Frenchmen rich and Paris attracting investments, much to the envy of John Blunt, the Director of South Sea…
Data Privacy: The Tale of Two Unfinished Businesses
(First published in The Economic Times Brand Equity, August 2022) On July 27, Google announced that it will delay the deprecation of third party cookies to the year 2024, saying that it needs more time to test the tools for privacy “while giving businesses the tools to succeed online.” A few days later, on August…
A Podcast with The Filter Koffee
When I did a podcast with Karthik Nagarajan of The Filter Koffee Podcast.
The Making of a Surprise Viral
When Bharathan’s Kathodu Kathoram was released in 1985, I was in high school. It was a time of movies with great stories and music. A time when directors, script writers, music directors, and even lyricists were all considered superstars. In discussions in school and college campuses, it was not just the actors that got attention,…
Peak Greenwashing: What Green NFTs are all about
(First published in Economic Times Brand Equity) Recently a former colleague and a popular podcast host asked me in a conversation that how much of what we do are really impactful and how much of that is playing to the gallery. And my response to that was most of the things done in the pretext…
‘Age of Information and Age of Choices’
A few days back, in an attempt to reduce the number of times I reach out to the mobile phone involuntarily, I set up a timer for the screen time of WhatsApp. For now, it is working. Most of us have enough anecdotal stories of our attempts to reduce the infinite scrolling and browsing, with…
Of Rabbit Holes and ‘Forked’ Rabbit Holes
Getting lost in a rabbit hole is easier these days. We get introduced to a new concept or subject. And if there is a desire to get to know more about it, there are enough pathways, thanks to the internet. From tweets to short reads, long reads, videos, podcasts, and books itself, it’s all out…
Existence – Efficient, Effective, Templatised!
This is triggered by @manuscrypt’s interesting piece on Efficient Existence. ‘Quantified self’ was one of the jargons (that went mainstream later) in marketing in the late 2000s, ever since Nike’s running shoes became apparently intelligent. (Apparently Intelligent can also be called AI.) Since then wearables became a common term and measuring every aspect of existence…