[First published in The Economic Times Brand Equity, April 2024] In the year 2005, Andrew Fischer, then a 20-year old web designer and product photographer went viral across all media, globally. This was a time when viral had not become mainstream. Fischer offered his forehead for advertising on eBay to the highest bidder. A snoring…
(First published in The Economic Times Brand Equity, August 2022) On July 27, Google announced that it will delay the deprecation of third party cookies to the year 2024, saying that it needs more time to test the tools for privacy “while giving businesses the tools to succeed online.” A few days later, on August…
(First published in Economic Times Brand Equity) Recently a former colleague and a popular podcast host asked me in a conversation that how much of what we do are really impactful and how much of that is playing to the gallery. And my response to that was most of the things done in the pretext…
(Originally published in Economic Times Brand Equity, December 2020) This is that time of the year, when many of us like me are under pressure to be ‘thought leaders’, predict and write about trends for the coming year. And we all attempt it in all earnestness. But truth be told, most of these are hollow…