‘Company loyalty’ is a new term I heard recently from Sriram, co-founder of Crossword book stores and now an independent marketing and retail consultant. Should consumers be loyal to their brand OR companies be loyal to their consumers? The tables are perhaps turning. With innumerable choices, commoditization of many services and products, consumers have no reason…
Category: Brands
“Every brand is a discovery of a consumer need”
Attending a recent session on Market research methodologies was a revelation of sorts, given that my understanding of market and consumer research is anything worth mentioning. The hightlight of the session was listening to the case studies of Paras Pharma, and some of the stories directly from Darshan Patel (Darshan bhai as he is known)…
‘Since When’ ? Of Age and Herit’ Age
Some brand logos with bylines that talk about their age or heritage always conveyed certain timelessness or strength. I am talking those brands with logos that says ‘Since 1805’ kinds. The St. Gobain byline is one of my favorites. ‘The Future of Glass. Since 1665’. There are a few others as well. The South Indian hotel in my residential…