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[This was a blog piece written as part of a Appreciation Course on Urban Governance by Takshashila Institution. This article relies on multiple sources for information. All the sources are credited at the end of the article] An arterial road or an internal road. The grey colour Brihanmumbai Municipal Corporation (BMC) van arrives. A few…
This was first written and published in April 2007 in the The Brand Reporter and agencyfaqs!. Mein hoo na, Dil Se …Thank you for holding the line…. You are a valuable customer…. Please hold the line while we transfer you to a customer care executive…. You are a valuable customer……. It was the 8th time this cycle was repeating….
This year (ie June 2007 till now) has not been great from the point of view of our trekking feats. (I have a vague sense of this timeframe called year. Neither does it start in January nor in April. More on that later). Hectic travel schedules (returning to town mostly on Saturday mornings), the continuing saga…
Marketing initiatives by religious groups sounds funny (even God needs the 4Ps) and therefore continues to interest me. Following the Eastpoint church’s path (see the earlier story in this blog ‘And God said: In Digital I trust’), www.preachingtoday.com from Christianity Today International discovers that digital initiatives pay when it comes to achieving marketing objectives. The new case study…
Kittu, Bittu, Boni, Bunny, Goldy, Channi, Babbi, Dimpa. This is no kindergarten roll call but a list of ‘‘surnames’’ adopted by some of the candidates who fought the hotly-contested Punjab elections…… (a report in Indian Express about Punjabi politicians adopting universal, forever young nick name). But have you heard about these names? – Gladoo, Calgoo, Zattoo, Zingee,…
Yahoo India is in the middle of a controversy over plagiarism of contents. Some contents published by Yahoo Malayalam were a straight lift from a blog. Bloggers are up in arms. Reportedly, Yahoo has washed its hands citing that the content was provided by its content partner, Webdunia.com. Blogs protesting against Yahoo are aplenty. (In a thank you…
Malayalees’ love story with elephants is centuries old. No temple festivals are complete without a procession with an Elephant. And it is not just temples. Even churches and some mosque festivals have elephants that add glamour and pride to the festivities. Not surprisingly the man-animal conflict and elephant revenge stories are as old as the…