Skip to content

The Sceptic and Seeker

Menu
  • Home
  • About
  • In Media
  • Published
  • Contact
Menu

Author: Unny

What Inspires You

Posted on December 17, 2016July 15, 2025 by Unny

(Originally published in the IMPACT 12th Anniversary Issue on Inspirations (2016), a collection of notes from over 200 people in the Indian Marketing, Media & Advertisement industry on what inspires them) When you are struggling to write 250 words on ‘what inspires you,’ it can perhaps mean only two things. Either nothing or everything inspires you. Since I…

Read more

A nation gets the media it deserves

Posted on October 17, 2016July 15, 2025 by Unny

(First published in October 2016) Times Internet has been on a spree of signing up partnerships to bring in international digital media titles to India. One would assume that we now get these sites with content relevant to India with their international production standards and design sensibilities. But unfortunately no. Let’s for a moment keep…

Read more

Digital and the age of eternal tension

Posted on July 17, 2016March 17, 2024 by Unny

(First published in September 2016, in Maxus/WPP internal publications) The dynamic tension between two conflicting states and the need for an ideal balance is often considered a requirement for a system to move forward. For instance, the tension between change and stability; freedom and order; and innovation and efficiency and so on. So what do…

Read more

So, Does Your Brand Have a ‘Snapchat’ Strategy?

Posted on May 17, 2016March 17, 2024 by Unny

(First published in 2016) Since the advent of steam engine in 1781, every year, the futurists have tried predicting the Digital Trends for the next year. Though, it was later, in the year 2000, when VC funds started funding agencies and digital companies that are named after founder’s cats and dogs, this trend of predicting…

Read more

The Beginner’s Mind

Posted on March 17, 2016March 17, 2024 by Unny

(First published in 2016) In the 1500s, the Spanish explorer Hernan Cortes landed at Aztec empire in Mexico with a team of just 550 people. In just 4 years, the Aztec empire was ravaged. A mere 550 people subjugated an empire of millions, making Mexico a Spanish colony. Within the next 10 years, another Spaniard,…

Read more

Please hold the line, sir, Hum Hai Na?

Posted on April 17, 2010April 15, 2024 by Unny

This was first written and published in April 2007 in the The Brand Reporter and agencyfaqs!.  Mein hoo na, Dil Se …Thank you for holding the line…. You are a valuable customer…. Please hold the line while we transfer you to a customer care executive…. You are a valuable customer……. It was the 8th time this cycle was repeating….

Read more

Company Loyalty Vs. Customer Loyalty

Posted on November 4, 2009August 24, 2024 by Unny

‘Company loyalty’ is a new term I heard recently from Sriram, co-founder of Crossword book stores and now an independent marketing and retail consultant. Should consumers be loyal to their brand OR companies be loyal to their consumers? The tables are perhaps turning. With innumerable choices, commoditization of many services and products, consumers have no reason…

Read more

“Every brand is a discovery of a consumer need”

Posted on November 1, 2009August 24, 2024 by Unny

Attending a recent session on Market research methodologies was a revelation of sorts, given that my understanding of market and consumer research is anything worth mentioning. The hightlight of the session was listening to the case studies of Paras Pharma, and some of the stories directly from Darshan Patel (Darshan bhai as he is known)…

Read more

Coming full circle: The thin line between creative and media

Posted on October 15, 2009August 24, 2024 by Unny

Google recently said that it is investing on creative side of the business and will also work closely with the creative advertising agencies. It is merely validating the belief that in digital it is a thin line between creative and media. Modern gadgets are now bringing together communication, entertainment consumption and utility applications together making…

Read more

Hypocrisy & marketing communications

Posted on October 11, 2009August 24, 2024 by Unny

Shahrukh Khan says ‘Wish Karo. Dish Karo’ in Dish TV commercial.Dish TV really wishes. I recently heard that Sharukh Khan uses Tata Sky DTH at his home. So much for the credibility and impact of celebrity endorsements. A leading snacks brand recently seems to have decided that their employees should stay healthy. So in addition…

Read more
  • Previous
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • Next

Recent Posts

  • The Not-So-Trickling Down Theory
  • Real Problems. Un-Real Solutions
  • Is People Development only HR’s responsibility?
  • Musings on our sense of ‘time’, the past, and the future
  • Why I Write

Recent Comments

  1. The Not-So-Trickling Down Theory - The Sceptic and Seeker on A Walkable Mumbai
  2. The Not-So-Trickling Down Theory - The Sceptic and Seeker on Real Problems. Un-Real Solutions
  3. Real Problems. Un-Real Solutions - The Sceptic and Seeker on A Walkable Mumbai

Archives

  • July 2025
  • February 2025
  • August 2024
  • July 2024
  • May 2024
  • April 2024
  • March 2024
  • May 2023
  • August 2022
  • July 2022
  • January 2022
  • August 2021
  • June 2021
  • April 2021
  • January 2021
  • December 2020
  • August 2020
  • August 2019
  • July 2019
  • November 2018
  • April 2018
  • March 2018
  • January 2017
  • December 2016
  • October 2016
  • July 2016
  • May 2016
  • March 2016
  • April 2010
  • November 2009
  • October 2009
  • January 2009
  • March 2008
  • February 2008
  • May 2007
  • April 2007
  • March 2007

Categories

  • Animals
  • Blog
  • Books
  • Brands
  • City Life
  • Consumers
  • Cricket
  • Culture
  • Development Sector
  • Digital Marketing
  • Economic Times
  • Economics & Finance
  • Fads
  • Growth
  • History
  • Humour
  • Impact Magazine
  • Interviews
  • Leadership
  • Malayalam Cinema
  • Marketing
  • Media
  • Mint
  • Movies
  • Music
  • Musings
  • Organisations
  • People
  • Personal Stories
  • Podcasts
  • Published
  • Publishers
  • Reading
  • Religion
  • Science
  • Social Sector
  • Society
  • State
  • Technology
© 2025 The Sceptic and Seeker | Powered by Minimalist Blog WordPress Theme