(First published in The Economic Times Brand Equity, August 2022) On July 27, Google announced that it will delay the deprecation of third party cookies to the year 2024, saying that it needs more time to test the tools for privacy “while giving businesses the tools to succeed online.” A few days later, on August…
Month: August 2022
A Podcast with The Filter Koffee
When I did a podcast with Karthik Nagarajan of The Filter Koffee Podcast.
The Making of a Surprise Viral
When Bharathan’s Kathodu Kathoram was released in 1985, I was in high school. It was a time of movies with great stories and music. A time when directors, script writers, music directors, and even lyricists were all considered superstars. In discussions in school and college campuses, it was not just the actors that got attention,…