Google recently said that it is investing on creative side of the business and will also work closely with the creative advertising agencies. It is merely validating the belief that in digital it is a thin line between creative and media. Modern gadgets are now bringing together communication, entertainment consumption and utility applications together making…
Month: October 2009
Hypocrisy & marketing communications
Shahrukh Khan says ‘Wish Karo. Dish Karo’ in Dish TV commercial.Dish TV really wishes. I recently heard that Sharukh Khan uses Tata Sky DTH at his home. So much for the credibility and impact of celebrity endorsements. A leading snacks brand recently seems to have decided that their employees should stay healthy. So in addition…