Some brand logos with bylines that talk about their age or heritage always conveyed certain timelessness or strength. I am talking those brands with logos that says ‘Since 1805’ kinds. The St. Gobain byline is one of my favorites. ‘The Future of Glass. Since 1665’. There are a few others as well. The South Indian hotel in my residential area in Chembur says ‘Since 1958’. Not very very old. Yet it sound old enough to have a reasonable heritage value.
But recently while traveling in Bangalore, I noticed this large logo of New Port Jeans. It said ‘Since 1994’. Since 1994! Huh! Wasn’t that yesterday? Not really. 14 years old. It is more than 13 years since I finished college. It is some time.
Perhaps for the generation born after 1991, the children of liberalization, the tag ‘Since 1994’ does convey something.